Award Winning eCommerce
Website Development Agency

Our experienced eCommerce website development team based in Reading, Berkshire have been building successful, award winning eCommerce websites for over 16 years.

Our experienced eCommerce website development team based in Reading, Berkshire have been
building successful, award winning eCommerce websites for over 16 years.

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We understand how to deliver engaging and successful eCommerce experiences

Our UK based team creates profitable eCommerce websites by taking a user-centric approach, with a clear focus on maximising ROI and delivering the ultimate customer experience.

With our 16 years of experience, we’ll guide and support you – helping you make the right decisions throughout your journey. We will help you identify and optimise to your target audience through our Product Discovery and UX/UI Worktops, and deliver an eCommerce website that your customers will love.

We are a leading custom eCommerce website development agency that knows what matters. You will have full control over your user’s experience. Designed and developed for you, with a completely unique cross-device frontend. Integrate with 3rd party tools and software or build custom functionality and features bespoke to you – the options are endless.

Start growing your eCommerce website with our expert team

Our experienced eCommerce developers build engaging and profitable eCommerce websites

We create custom designed and built eCommerce platforms, avoiding bloated theme frameworks and generic designs to ensure your customers have the best possible online experience. We offer an end-to-end solution, which starts with the planning and research and UX stage, through to design, development and ongoing support and maintenance.

eCommerce Strategy

We offer evidence-based strategic direction and in-depth research to help improve your market reach and audience appeal.

Customer Focused

We create engaging customer experiences that drive conversions through ease-of-use, great design and clear conversion funnels.

Bespoke Functionality

If you require a unique feature we can develop this as a custom module to seamlessly integrate with your online store.

Custom UX/UI Design

We follow a user-centric approach, backed by research data, and the latest UX/UI methodologies to create inspiring designs.

Fully Featured

Our eCommerce platforms have complete systems integrations, membership, campaigns, EDM, payments, fulfilment and more.

Payment Gateways

All-out eCommerce websites integrate any number of payment solutions such as Stripe, WorldPay, SagePay & PayPal.

Migrations

We can migrate your existing eCommerce platform and upgrade efficiently without any loss of data or service.

Performance & Optimisation

A fast Page load speed is essential. We ensure your eCommerce website is optimised to keep shoppers moving quickly through to purchase.

Support & Security

We provide ongoing support, maintenance and security services to ensure your store is always safe and error free.

How to create a successful eCommerce website?

Whether you are looking to increase online sales or improve user retention on your eCommerce platform, understanding your target audience and optimising to them is key.

If you are starting a custom eCommerce website project or want to optimise your current eCommerce platform, here are the 8 steps to get you started and ensure your business thrives online.

  1. Define your business/website goals
  2. Contact an expert eCommerce website design company
  3. Choose a scalable hosting and support package
  4. Understand the best platform for your requirements
  5. Focus on usability & user experience
  6. Optimise your website for SEO and PPC
  7. Install analytics tools
  8. Review and optimise your eCommerce website regularly

Are you looking for a reliable eCommerce agency?

Why use Code23 for your custom eCommerce website project?

A fully supported service

We offer you the full support of our expert eCommerce agency.
From project managers, UX designers, digital managers, developers and even advice from our in-house marketing team, a full support system is in place here in Reading, Berkshire for your business.
Speak to our team of custom eCommerce website developers to start your project.

Fully custom and scalable

We specialise in a number of eCommerce technologies. Our team will work with you to understand your challenges and will advise you on the best solution for your business.
Our expertise in digital product development allows you the freedom to flex your creative muscles and not be limited by dull design themes and pre-programmed tools – giving you the freedom to flourish.

Over 16 years of experience

We have been building custom eCommerce websites for over 16 years and whilst we’re proud of our past successes, our attention has always remained focussed on facing the future through our core values.
Like the online world, our agency’s experience has grown rapidly over the years. From building brochure websites to developing business-critical apps and complex eCommerce websites.

Multi-sector experience

We have worked in a wide variety of industries, from online retail and eCommerce systems, to platforms in the financial, music, wellness, education and trade sectors, with every sector having a set of bespoke challenges to overcome.
Your project can benefit from our multi-sector experience, creating a stress tested and profit generating business from day one.

Kick start your new project with our expert eCommerce website design

Our 6 stage process for a successful eCommerce website launch

1. Research & Discovery

- Understand the business goals

- Identify the target audience

- Discuss the functionality and features

4. Development

- Architecture and development

- Pre launch in-depth QA

- Release a scalable product to market

2. User Experience (UX)

- Confirm it achieves the user's goals

- Create low fidelity diagrams

- Walk-through user journeys

5. Optimisation

- Analyse user behaviour and data

- Resolve user barriers

- Review and align business goals

3. User Interface (UI)

- Design wireframes

- Create high fidelity screens

- Cross-device responsiveness

6. Support & Growth

- Managed cloud hosting and devops

- Continued development support

- Further alignment of business goals

Google 5.0 star rating

Work with our 5-Star rated
UK based eCommerce team

Schedule a call with our eCommerce team to discuss your requirements

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website design for field & hawkin

Field & Hawken

Brand new eCommerce site selling eco-luxury, sustainable teak furniture for outdoor and indoor use, based in the UK.

  • Custom WooCommerce Development
  • UX workshop / design
  • Custom set builder flow
View Website

Enjoy Dokha

Beautifully designed, custom WooCommerce site for Europe’s largest supplier of Dokha tobacco and related products.

  • Digital Stratey Workshop
  • Bespoke UX/UI Design
  • Custom WooCommerce Development
  • Regional websites combined into global site
  • 3rd Party API Integration
  • Custom checkout flow
Visit Case Study

London College of Style

Custom WooCommerce & LMS site for London College of Style to sell online courses alongside their existing campus offering.

  • Web traffic increased by 400%
  • 11X ROI on Facebook Ad spend
  • Average page load speed improved by 34%
View Case Study

Vintage Roots

New eCommerce site for award winning drinks supplier who specialise in 100% organic wine

  • Digital Strategy Workshop
  • Bespoke UX/UI Design
  • 144% increase in conversions
  • 47% lower bounce rate
  • 32% more users
  • Hosting & Support
Visit Case Study

Williamson Tea

Makers of the iconic range of Limited Edition Elephant tea caddies, Williamson Tea came to us looking for a custom WooCommerce site the would improve sales and drive traffic

  • Increased sales by 40%
  • Improved traffic by 50%
  • Custom WooCommerce Development
Visit Website

Herne

Working closely with sustainable outdoor clothing brand Herne, we delivered a website focused on converting customers and telling an engaging brand story.

  • UX Strategy workshop
  • Bespoke Design
  • Custom WooCommerce development
  • Custom checkout flow
  • 3rd party API integration
Visit Website

Want to increase your eCommerce sales? Get started today

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    Frequently asked questions

    The term eCommerce or variations of the spelling such as e-commerce, is used to describe a business or individual that sells or buys products or services over the internet.
    eCommerce typically falls into three main segments:

    • Business-to-business (B2B)
    • Business-to-customer (B2C)
    • Customer-to-customer (C2C)

    An eCommerce website can either be business-to-business (B2B), business-to-customer (B2C) or customer-to-customer (C2C). These websites give businesses and individuals the ability to sell or buy products or services online.

    WooCommerce is one of the most popular choices for an eCommerce website. WooCommerce is a free, open source WordPress plugin that turns a website into a fully-functioning eCommerce store.

    If you are starting a custom eCommerce website project, here are the 8 steps to get you started and ensure your business thrives online.

    1. Define your business/website goals
    2. Contact an expert eCommerce website design company
    3. Choose a scalable hosting and support package
    4. Understand the best platform for your requirements
    5. Focus on usability & user experience
    6. Optimise your website for SEO and PPC
    7. Install analytics tools
    8. Review and optimise your eCommerce website regularly

    A typical eCommerce website project will take up to 12 weeks to complete. Our approach starts with the research and project specification phase, before moving into User Experience (UX) and User Interface (UI), and finally into development.
    But we don’t stop there. Unlike some other eCommerce agencies, we will guide and support you as your business grows and challenges throughout your journey.

    One question we are often asked is – how much will it cost to build an eCommerce website?
    The short answer is that a custom eCommerce website will depend entirely on the features and functionality required. The first step in our approach is always the discovery stage, from which we will better understand your requirements.

    If you are looking to improve sales and user retention on your eCommerce platform, here are 10 ideas to get you converting more sales:

    1. Build brand awareness
    2. Get subscribers and start an email marketing campaign
    3. Engage with your customers on social media
    4. Explore A/B split testing on your website
    5. Use data analytics to improve your results
    6. Understand who your customers are with user personas
    7. Improve customer loyalty with great customer service
    8. Try offering free shipping
    9. Run promotions on your website
    10. Get creative online with articles and infographics

    Yes. We offer you the full support of our expert eCommerce development and agency team. From project managers, UX designers, digital managers, developers and even advice from our in-house marketing team, a full support system is in place for your business.

    eCommerce Insights & Tips