Categories in an online marketplace are more than just an organisational tool. They offer users…

By ensuring we really understand your audience’s needs during the strategy phases of the project, we can create digital products and services which are tailored to perfection. With 18 years of experience, our UK based team will guide and support you – helping you make the right decisions throughout your journey. Through our Product Discovery and UX/UI Workshops, we will help you identify and optimise to your target audience. Delivering profitable digital products and services your customers will love.
Put simply, UX means thinking about how a potential customer will engage with your idea, and UI is how it looks and feels. From product discovery, customer research, platform logic, user personas, empathy maps, prototypes, we leave no stone unturned in our UX/UI process to plan for the most effective, secure and stable platform possible.
Regardless, the end product will be visual representations of the near final design and will typically include all the core required screens needed to fully define the product and all its features for the MVP (Minimum Viable Product).
We offer you the full support of our expert UX design agency. From project managers, UX/UI designers, digital managers, developers and even advice from our in-house marketing team, a full support system is in place here in Reading, Berkshire for your business.
Our team will work with you to understand your challenges and will advise you on the best solution for your business. Our expertise in digital product development allows you the freedom to flex your creative muscles and not be limited by dull design themes and pre-programmed tools – giving you the freedom to flourish.
We have been building digital products for over 18 years and whilst we’re proud of our past successes, our attention has always remained focussed on facing the future through our core values.
Like the online world, our agency’s experience has grown rapidly over the years. From building brochure websites to developing business-critical apps and complex eCommerce sites, we’ve added new services for our clients and talented specialists to our team.
We have worked in a wide variety of industries, from online retail and e-commerce systems, to platforms in the financial, music, wellness, education and trade sectors, with every sector having a set of bespoke challenges to overcome. Your project can benefit from our multi-sector experience, creating a stress tested and profit generating business from day one.
“Code23 are very talented, energetic and ambitious... as much in supporting our business as in also developing their own. Very clever, very quick, on-the front-foot, spot-on detail. No smoke nor mirrors, but straightforward and honest. We are delighted to have found them and very grateful for their help in making our new marketplace flourish. Very, very, very highly recommended.”
Work with our 5-Star rated
UK based UX/UI team
A well-designed customer interface helps meet the user’s needs, provides a positive experience, and keeps them happy. And that’s why UX design is so important: Happy users spend more. Don’t just take our word for it though, let’s examine the evidence:
To find out more about how good web design can increase your return on investment, check out this article we wrote that explains everything.
According to Google, page experience is a ‘set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value’. So, it doesn’t relate to how useful your website is, but how usable it is.
To help gauge this, they’ve come up with a checklist of items (signals) to help measure the real-world user experience interacting with a web page. You can access Google’s detailed page experience document for developers here, but, in a nutshell, the Google Page Experience includes:
A user persona is basically a fictional description of your average target user. Although the persona summarises the information into a realistic description of a single user, that persona represents a large group of users. Typically, a user persona will include the following details:
This is the process of testing two slightly different versions of your product to see which one your users prefer. For a website, this could be two landing pages that are identical in every way but one. For example, they might have different call-to-actions. A/B testing lets you get real-time feedback on which option converts best.
A typical UX workshop project will take between 6-8 weeks to complete. Our approach starts with the Research and Product Discovery phase, before moving into User Experience (UX) and User Interface (UI) workshops and design. Once these are complete we commence the Prototype Development.
But we don’t stop there. Unlike other providers, we will guide and support you as your business grows and challenges throughout your journey.
Once the workshops have been completed, we will have all the required information required to make a start on the concept designs. There are various stages a design will go through from wireframing Low and High fidelity UI prototypes and screens, with this differing slightly on each and every project.
Regardless, the end product will be visual representations of the near final design and will typically include all the core required screens needed to fully define the product and all its features for the MVP (Minimum Viable Product). These designs or ‘journeys’ can be pinned together to produce a visual journey and clickable prototype which brings your ideas to life. We will also supply all the non-visual information gathered from the workshop for example; site maps, user information and pain points and solutions information.
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