Validate Your Concept
With Product Discovery

The Product Discovery phase is the best place to start any digital product development.
Alongside market research, competitor analysis and user persona research, the workshop output should include a defined scope of works, a holistic view of the opportunities to be explored in the next stages as well as highlight any challenges that will need to be overcome.

Every project is unique, with variations in terms of scope and features. The product discovery process will help us understand your business goals, concept and required functionality.

The main objectives of running product discovery workshops are:

1. To define the scope of works
2. To define a list of product features and requirements
3. To define the goals of your business and product
4. To ensure all stakeholders are following the same train of thought

A Minimum Viable Product (MVP) is the early version of a digital product, with just enough features to allow it to be released to market. It’s by no means the finished product, but a useable version that lets early customers try out, test, and validate the product idea.
Although the ‘M’ stands for minimum, releasing an MVP brings maximum benefits.

• It helps you get immediate user feedback
• It helps validate your product concept
• It helps verify the market demand

And the end result of all of the above is that it allows you to identify issues and make improvements to future versions of your product with minimal development costs.

If you have a brilliant idea for a digital product. The only question is how do you bring your idea to life?
With no less than nine in ten product launches failing, here’s our guide to how to give your product the best chance of success.
From Idea to Prototype: How to Turn your Idea into a Successful Digital Product

Project Discovery and research typically takes around 4 weeks to complete. Once the Product Discovery workshop has been completed, we will have all the required information required to start the design phase (UX/UI) of the project.
There are various stages of design, from wireframing, low and high fidelity UI prototypes and screens, with this differing slightly on each and every project.
But we don’t stop there. Unlike other providers, we will guide and support you as your business grows and challenges throughout your journey.

Once the workshops have been completed, we will have all the required information required to make a start on the concept designs. There are various stages a design will go through from wireframing Low and High fidelity UI prototypes and screens, with this differing slightly on each and every project.

Regardless, the end product will be visual representations of the near final design and will typically include all the core required screens needed to fully define the product and all its features for the MVP (Minimum Viable Product). These designs or ‘journeys’ can be pinned together to produce a visual journey and clickable prototype which brings your ideas to life. We will also supply all the non-visual information gathered from the workshop for example; site maps, user information and pain points and solutions information.