Validate Your Concept
With Product Discovery

Product Discovery validates your concept before you start your digital product development.

Product Discovery validates your concept before you start your digital product development.
Defining functionality and ensuring a successful launch.

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The Product Discovery phase is the first stage of the development process

Along with research and competitor analysis, we will impart a holistic view of the opportunities to be explored in the next stages and highlight any challenges that will need to be overcome.

Our UK based team will collaborate with stakeholders, product experts, UX/UI designers and technical architects, whose combined expertise will set you on the right path to a successful launch.

During the product research and discovery the core focus will be to gain as much information as possible about the intended market, the target audience and the competitors in play. But more importantly, we will help you validate your concept and ensure it is solving a real problem for real people.

With 16 years of experience, our specialist team will guide and support you – helping you make the right decisions at the start your journey and beyond.

Validate your concept with a Product Discovery workshop

Our Product Discovery workshop is the first step towards
creating a successful digital product

The first task will be to make sure we have an excellent understanding of your concept. This helps us to effectively use in-house experts and our industry knowledge to create the best digital strategy for your business. Aligning your system architecture is the very first step in making sure your planned project will work for you, not against you. Our discovery workshops and digital strategy work is built on collaboration and are designed to bring together different perspectives.

Strategic development plan

We will provide a digital strategy roadmap which is designed to provide a clear, focused development pathway to help your organisation achieve its objectives.

System architecture mapping

Organise and structure your systems, website and platforms in a way that makes your digital output simple and effective for both your business and your customers.

User persona development

Focusing on your users to better understand the different potential user personas you may have. Helping to make effective design choices that maximise user potential.

Consultation workshops

Our team of strategists will collaborate with your stakeholders to drive the project in the best direction and ensure we are creating the best digital strategy initiatives for you.

Technology audits

We can audit the technology you currently use to see if improvements can be made, and will recommend the best framework for the easiest, fastest and most secure platform for your site.

Competitor reviews

Create a gap analysis of your main competitors, allowing us to effectively report on and optimise your project, thus helping to give you the edge on your competitors.

What are the outputs from a Product Discovery workshop?

Once the Project Discovery phase has been completed we will have all the required information to start the planning phase.

This will be a logical representation of your planned digital architecture as well as functional specifications. These plans and reviews will act as the foundations for your project and will be the project management guidelines on which the entire project is carried forward.
The Project Discovery deliverables will typically include:

  1. Digital architecture map
  2. Functional specification for phase 1 of the project
  3. Project management road map for next steps
  4. Development roadmap for next steps

Are you looking for a reliable Product Discovery company?

Why use Code23 for the Product Discovery phase of your next project?

A fully supported service

We offer you the full support of our expert digital product development agency. From digital strategists, project managers, UX/UI designers, developers and even advice from our in-house marketing team, a full support system is in place here in Reading, Berkshire for your business.
Speak to our team today to start your project.

Collaborative approach

Our team will work with you to understand your product’s challenges and will advise you on the best solution for your business.
Our expertise in digital product development allows you the freedom to flex your creative muscles and not be limited by dull design themes and pre-programmed tools – giving you the freedom to flourish.

Over 16 years of experience

We have been building digital products for over 16 years and whilst we’re proud of our past successes, our attention has always remained focussed on facing the future through our core values.
Like the online world, our agency’s experience has grown rapidly over the years. From building brochure websites to developing business-critical apps and complex eCommerce websites.

Multi-sector experience

We have worked in a wide variety of industries, from online retail and e-commerce systems, to platforms in the financial, music, wellness, education and trade sectors, with every sector having a set of bespoke challenges to overcome.
Your project can benefit from our multi-sector experience, creating a stress tested and profit generating business from day one.

Start your next project with our 5 star rated team

Our 6 stage process for a successful launch

1. Product Discovery

- Understand the business goals

- Identify the target audience

- Discuss the functionality and features

4. MVP Development

- Architecture and development

- Pre launch in-depth QA

- Release a scalable product to market

2. User Experience (UX)

- Confirm it achieves the user's goals

- Create low fidelity diagrams

- Walk-through user journeys

5. Optimisation

- Analyse user behaviour and data

- Resolve user barriers from MVP

- Review and align business goals

3. User Interface (UI):

- Design wireframes

- Create high fidelity screens

- Cross-device responsiveness

6. Support & Growth

- Managed cloud hosting and devops

- Continued development support

- Further alignment of business goals

Google 5.0 star rating

Work with our 5-Star rated
UK based expert team

Schedule a call with our Product Discovery team to discuss your requirement

SCHEDULE TIME TO TALK

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    Frequently asked questions

    The Product Discovery phase is the best place to start any digital product development.
    Alongside market research, competitor analysis and user persona research, the workshop output should include a defined scope of works, a holistic view of the opportunities to be explored in the next stages as well as highlight any challenges that will need to be overcome.

    Every project is unique, with variations in terms of scope and features. The product discovery process will help us understand your business goals, concept and required functionality.

    The main objectives of running product discovery workshops are:

    1. To define the scope of works
    2. To define a list of product features and requirements
    3. To define the goals of your business and product
    4. To ensure all stakeholders are following the same train of thought

    A Minimum Viable Product (MVP) is the early version of a digital product, with just enough features to allow it to be released to market. It’s by no means the finished product, but a useable version that lets early customers try out, test, and validate the product idea.
    Although the ‘M’ stands for minimum, releasing an MVP brings maximum benefits.

    • It helps you get immediate user feedback
    • It helps validate your product concept
    • It helps verify the market demand

    And the end result of all of the above is that it allows you to identify issues and make improvements to future versions of your product with minimal development costs.

    If you have a brilliant idea for a digital product. The only question is how do you bring your idea to life?
    With no less than nine in ten product launches failing, here’s our guide to how to give your product the best chance of success.
    From Idea to Prototype: How to Turn your Idea into a Successful Digital Product

    Project Discovery and research typically takes around 4 weeks to complete. Once the Product Discovery workshop has been completed, we will have all the required information required to start the design phase (UX/UI) of the project.
    There are various stages of design, from wireframing, low and high fidelity UI prototypes and screens, with this differing slightly on each and every project.
    But we don’t stop there. Unlike other providers, we will guide and support you as your business grows and challenges throughout your journey.

    Once the workshops have been completed, we will have all the required information required to make a start on the concept designs. There are various stages a design will go through from wireframing Low and High fidelity UI prototypes and screens, with this differing slightly on each and every project.

    Regardless, the end product will be visual representations of the near final design and will typically include all the core required screens needed to fully define the product and all its features for the MVP (Minimum Viable Product). These designs or ‘journeys’ can be pinned together to produce a visual journey and clickable prototype which brings your ideas to life. We will also supply all the non-visual information gathered from the workshop for example; site maps, user information and pain points and solutions information.

    Product Discovery Insights