Enjoy Dokha

Custom WooCommerce site for Europe’s largest supplier of Dokha tobacco and related products. Designed to generate leads and sales.


Local sites needed merging into one international eCommerce site

Enjoy Dokha were looking to redesign and develop their existing theme based WooCommerce site to allow them to expand easily into new territories and help position them as the leaders in Dokha fulfilment market.

They wanted to improve user journeys and the online experience for their customers, speed up their site and increase sales.


A multi-currency WooCommerce site

Bespoke UX Design

The project kicked-off with a User Experience (UX) workshop. Resulting in custom UX designs with a look and feel targeted at ideal customers. Directing these potential clients through the site and ending with clear CTA (call to action) options (buy, call, email, or complete form).

Custom WooCommerce development

A multi-currency WooCommerce website with automatic region detection and other additional eCommerce functionality. Allowing wholesale accounts, customer subscriptions, referral discounts and reward points. At the same time improving existing functionality like stock control and the store locator.

More transactions
Improvement in bounce rate
Increase in visitors

The Results are in...

A beautiful, user friendly eCommerce website which has already seen an increase of 260% in revenue in the first few year after launch, compared to the previous year. A result of an increased number of users, repeat visitors and number of pages visited per session since the site was redesigned.

  • Users: up 12%
  • New users: up 13% 
  • Bounce rate improved by 32%
  • Avg session duration up 18%
  • Transactions: up 237% 
  • Revenue: up 260%