XP Power

A custom eCommerce solution enabling distributors to sell directly to consumers


Confusing navigation and clunky user experience

XP Power offers the widest range of power products available from one source, with unrivalled technical and customer support for their end users. They supply around 7,000 unique products through their vast distribution network. With over 20 offices worldwide, XP Power continues to be a driving force in the electronics arena.

When working on such a large scale, there are bound to be some challenges. For XP Power these came in the form of a confusing navigation, paired with an outdated design, culminating into a clunky user experience moving around the site. Page load times were also an issue due to poorly structured code.

XP Power found their CMS was not fit for managing their vast product catalogue and a poor site architecture did not allow for easy integration of new product types, which came from company acquisitions.


User focussed custom eCommerce platform

Code23 were initially tasked with building an improved eCommerce platform to replace their existing solution. Through our discovery sessions and UX workshop, XP Power had the opportunity to outline their expectations, whilst being guided by our experienced in-house design and development teams to set them on the right path to a successful launch.

Once the planning and design phase was complete, we set about creating a fully functioning Content Management System (CMS), Product Management System, Distributors Dashboard, Blog and Resource Hub to facilitate their world-wide distribution network.

The platform included several API integrations including product stock levels with several large XP Power distributor sources, who act as intermediaries between end-user and XP Power itself.

  • UX Design Workshop
  • Laravel Custom Development with VueJS
  • Content Management System (CMS)
  • Product Management System
  • Distributor Dashboard
  • Multi-language site including Chinese, Japanese and Korean
  • Salesforce Pardot integration
  • Hosting and Maintenance
Increase in Leads
Increase in Orders
Increase in Revenue

The Results are in...

XP Power’s newly designed, user friendly eCommerce website has seen an increase in leads of 43% since launch, compared to the previous year. Those leads have in turn led to their online orders increasing by 84%, as well as their online revenue increasing by 84%.

  • Increase in Leads +43%
  • Increase in Orders +84%
  • Increase in Revenue +84%