Multi Vendor Marketplace
Development

Our expert marketplace development team will take you from concept to launch and beyond.

Our expert marketplace development team will take you from concept to launch and beyond.
Optimise and grow your online marketplace business with our powerful custom marketplace platform.

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Fully Responsive
Secure
Fast Load Times
Scalable
SEO Friendly
Custom UX Design

We build and support successful online marketplace businesses

Our experienced team creates profitable marketplace platforms by taking a user-focused approach to increase engagement and boost conversions.

With our product to market expertise, we’ll guide and support you – helping  you make the right decisions throughout your journey. We identify and optimise to your target audience through our Product Discovery, UX and UI Workshops, to deliver a profitable online marketplace business that your customers will love.

Using an advanced headless development approach, it allows us to offer a completely unique customer experience, one that isn’t based on templates or pre-made layouts.  Our expert online marketplace developers will build a fully scalable, optimised and lucrative multi vendor marketplace to drive sales and increase conversions.

You will have full control over your user’s experience. Designed and developed for you, with a completely custom cross-device frontend. Integrate with 3rd party tools and software or build custom functionality and features bespoke to your idea – the options are endless.

Start growing your online marketplace with our expert team

What are the must-have features of amulti vendor marketplace?

We suggest starting your journey with a Minimum Viable Product (MVP). With this ‘agile’ approach, you create only what is necessary and are able to trial your concept whilst reducing time and budget.

Product Listings

Vendors can easily list products to our marketplace, inputting information such as title, description, images, prices and discounts.

Seller Managed Stores

We make it easy for your sellers to list and manage their store in one easy step, with all the tools they need to get started.

Market Moderation

We offer two types of moderation, ensuring everything on your marketplace fits within your brand ethos and business model.

Stock Management

Online stores rely on perfect stock data, and you can’t provide that without a robust system that’s live, easy-to-update, and managed by your sellers.

Order System

The ordering systems we put in place allow vendors to take orders and accept payments from their customers with ease.

Payment Gateways

Using payment gateways, our marketplaces allow seamless onboarding for sellers and the distribution of multiple payments to each seller on checkout.

Customisable Fees

We’ll give you the tools to empower your sellers to apply discounts and base prices to their products, simply and with ease.

Delivery Tracking

Consolidate orders and make shipping fast and easy whilst allowing you to set your preferences ahead of time.

Reviews & Ratings

Reviews are a core part of the marketplace, which is why our marketplaces allow a 2-way ratings, where buyers and sellers can rate.

Messaging & Notifications

Successful online stores require direct communication. We’ve built in email notifications to handle and automate daily transactions.

Progressive Web Apps (PWA)

Progressive Web Apps (PWAs) combine the look and feel of an app but are distributed through the web rather than through an app store.

3rd Party Integrations

Integrate with third party tools and software to utilise external data via APIs (Application Program Interfaces).

How to create a successful online marketplace?

A user-focused approach, combined with a comprehensive business model is essential when building a profitable online marketplace business.

Starting with a Minimum Viable Product (MVP) to understand how to best take the platform forward is the best approach to digital product development. We have provided some useful steps we’d recommend for your marketplace development.

  1. Choose a specific industry or niche
  2. Create a well thought out business model
  3. Decide how you will attract vendors and buyers
  4. Spec your required features
  5. Undertake a UX and UI Workshop
  6. Start with a Minimum Viable Product (MVP)
  7. Scale and optimise your platform

Looking for a reliable marketplace development company?

Why use Code23 for yourMarketplace development?

A fully supported service

Unlike ‘off the shelf’ marketplaces like CS Cart, Dokan, Sharetribe or any others, we offer you the full support of our expert marketplace and agency team. From project managers, UX designers, digital managers, developers and even advice from our in-house marketing team, a full support system is in place here in Reading for your marketplace business.

Fully custom and scalable

Using our custom marketplace platform, there are no limitations to growth and scalability for your concept or business. Our expertise in custom software and digital product development allows you the freedom to flex your creative muscles and not be limited by dull design themes, pre-programmed tools and clunky admin dashboards giving your business ideas the freedom to flourish.

Over 16 years of experience

We have been building multi vendor marketplaces for over 16 years, long before they were even called ‘Marketplaces’! Our team and our experience has grown in that time, and with multi vendor platforms being more popular than ever with the popularity of Amazon, Etsy, AirBnB and more, our knowledge and understanding has grown with them.

Multi-sector experience

We have worked on many types of multi vendor systems in our time, from retailer-led product and e-commerce systems, to platforms in the financial, music, wellness, education and trade sectors, with every sector having a set of bespoke challenges to overcome. Your project can benefit from our multi-sector experience, creating a stress tested and profit generating business from day one.

Start growing your online marketplace with our expert team

Our 6 stage process for successfulcustom marketplace websites

1. Product Discovery

- Understand the business goals

- Identify the target audience

- Discuss the functionality and features

4. MVP Development

- Architecture and development

- Pre launch in-depth QA

- Release a scalable product to market

2. User Experience (UX)

- Confirm it achieves the user's goals

- Create low fidelity diagrams

- Walk-through user journeys

5. Optimisation

- Analyse user behaviour and data

- Resolve user barriers from MVP

- Review and align business goals

3. User Interface (UI)

- Design wireframes

- Create high fidelity screens

- Cross-device responsiveness

6. Support & Growth

- Managed cloud hosting and devops

- Continued development support

- Further alignment of business goals

Google 5.0 star rating

Work with our 5-Star rated
UK based marketplace team

Schedule a call with our marketplace team to discuss your requirement

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Jamma

Custom B2B Marketplace platform that brings together independent music artists with sound engineers, booking agents and venues.

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  • UX Design Workshop
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Jollo

The Ultimate Kids Party Booking Marketplace, connecting party suppliers and children’s entertainers, with mums and dads across the country

  • Digital Strategy
  • UX Design Workshop
  • Laravel Custom Development
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Teachers to Your Home

Custom Laravel Marketplace solution pairs students looking for home tutoring with local teachers in their area.

  • Digital Strategy
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  • Laravel Custom Development
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View Case Study

NAFIIA

A unique and grassroots marketplace that allows indigenous craftspeople to expand their reach to a global audience.

  • Digital Strategy
  • UX Design Workshop
  • Laravel Custom Development
  • Marketplace Platform
  • Stripe Connect API
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A-Z Modesty

Custom Marketplace solution that connects buyers and sellers looking for high fashion modesty wear.

  • Digital Strategy
  • UX Design Workshop
  • Laravel Custom Development
  • Marketplace Platform
  • Stripe Connect API
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Mobility Scooters

A B2C Marketplace to buy & sell new and secondhand mobility scooters.

  • Digital Strategy
  • UX Design Workshop
  • Marketplace Platform
  • Communication Module
  • Stripe Connect API
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PharmXS

A multi vendor solution connecting pharmacies to the wider healthcare market

  • Digital Strategy
  • UX Design Workshop
  • Laravel Custom Development
  • Marketplace Platform
  • Stripe Connect API
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I Am Attitude

Custom Marketplace solution for the alternative fashion sector, allowing independent fashion designers to connect with a niche audience on one platform.

  • Digital Strategy
  • UX Design Workshop
  • Laravel Custom Development
  • Marketplace Platform
  • PayPal Mass Payment API
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Have an idea or want to grow your marketplace? Get started today

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    Frequently asked questions

    A multi vendor marketplace is an ecommerce marketplace that enables consumers and vendors to buy and sell their products and services online and in one place.
    The marketplace platform gives the buyer a wider choice from multiple vendors and the seller a ready made base of consumers to sell to.
    The difference between an online marketplace and a traditional ecommerce store is that the prior has the capability to house multiple vendors and the latter does not.

    By using our custom marketplace platform, there are no limitations to growth and scalability.
    Our expertise in custom software and digital product development allows you the freedom to flex your creative muscles and not be limited by dull design themes, pre-programmed tools and clunky admin dashboards giving your business ideas the freedom to flourish.

    There are six typical business models that the majority of online marketplaces use:

    1. Commission – A popular business model for marketplaces is to charge a commission fee for each transaction made. This can either be charged as a percentage fee or a flat fee.
    2. Membership/subscription fees – A membership or subscription fee is a recurring revenue model, where buyers and sellers can be charged a recurring fee to use the platform.
    3. Listing fees – A listing fee is where the seller is charged a fee when they post new product/listings.
    4. Lead fees – Lead fees are similar to commission based models e.g. the customer posts a request and the providers pay a fee to bid for the customers request.
    5. Freemium – A freemium marketplace can be monetised by offering premium services. For example, the marketplace could offer insurance that guarantees the item will be replaced if it is lost, stolen or damaged.
    6. Featured listings and ads – Featured listings and ads are a way for sellers to buy advertising space on the website to promote their offerings.This could either be on the homepage or at the top of a specific category.

    Increasing the amount of vendors and in turn the number of items listed on your marketplace, will help to grow your userbase, which will lead to more sales.
    But first you must identify and understand your target audience.
    Once you have a clear picture of your audience, you can start to build a database of potential vendors that can be approached directly, via email campaigns, or by utilising the power of social media – joining groups, communities and forums or through paid social media campaigns.

    A typical marketplace project will take up to 12 weeks to complete. Our approach starts with the Research and Product Discovery phase, before moving into User Experience (UX) and User Interface (UI), and finally into MVP Development.
    But we don’t stop there. Unlike other providers, we will guide and support you as your business grows and challenges throughout your journey.

    The short answer is that a custom marketplace development will depend entirely on the features and functionality required and how mature your current marketplace platform is.
    The first step in our approach is always the Product Discovery stage, from which we will better understand your requirements and create a business roadmap forward with you.

    Yes. Unlike ‘off the shelf’ marketplaces, we offer you the full support of our expert marketplace and agency team. From project managers, UX designers, digital managers, developers and even advice from our in-house marketing team, a full support system is in place for your marketplace business.

    Marketplace Insights & Tips