Operating a successful online marketplace requires intricate attention to vendor management and the nurturing of…

And with that full range of ‘product to market’ expertise, we will guide and support your business, whether a new start up or a well established market leader, we help get the big calls right throughout the journey. Think of us a your online marketplace business partner.
Through our Product Discovery, UX and UI Workshops, to consulting with our marketplace developers, our headless and scalable approach to building your multi vendor marketplace is tried and tested for success.
“Code23 are very talented, energetic and ambitious... as much in supporting our business as in also developing their own. Very clever, very quick, on-the front-foot, spot-on detail. No smoke nor mirrors, but straightforward and honest. We are delighted to have found them and very grateful for their help in making our new marketplace flourish. Very, very, very highly recommended.”
Work with our 5-Star rated
UK based marketplace team
But before you start developing, you first need to think about your business model, how you will attract both vendors and users, and research the competitive landscape.
Unlike ‘off the shelf’ marketplaces like CS Cart, Dokan, Sharetribe or any others, we offer you the full support of our expert marketplace and agency team. From project managers, UX designers, digital managers, developers and even advice from our in-house marketing team, a full support system is in place here in Reading, Berkshire for your marketplace business.
Using our custom marketplace platform, there are no limitations to growth and scalability for your concept or business. Our expertise in custom software and digital product development allows you the freedom to flex your creative muscles and not be limited by dull design themes, pre-programmed tools and clunky admin dashboards giving your business ideas the freedom to flourish.
We have been building multi vendor marketplaces for over 18 years, long before they were even called ‘Marketplaces’! Our team and our experience has grown in that time, and with multi vendor platforms being more popular than ever with the popularity of Amazon, Etsy, AirBnB and more, our knowledge, expertise and understanding has grown with them.
We have worked on many types of multi vendor systems in our time, from retailer-led product and e-commerce systems, to platforms in the financial, music, wellness, education and trade sectors, with every sector having a set of bespoke challenges to overcome. Your project can benefit from our multi-sector experience, creating a stress tested and profit generating business from day one.
A multi vendor marketplace is an ecommerce marketplace that enables consumers and vendors to buy and sell their products and services online and in one place.
The marketplace platform gives the buyer a wider choice from multiple vendors and the seller a ready made base of consumers to sell to.
The difference between an online marketplace and a traditional ecommerce store is that the prior has the capability to house multiple vendors and the latter does not.
By using our custom marketplace platform, there are no limitations to growth and scalability.
Our expertise in custom software and digital product development allows you the freedom to flex your creative muscles and not be limited by dull design themes, pre-programmed tools and clunky admin dashboards giving your business ideas the freedom to flourish.
There are six typical business models that the majority of online marketplaces use:
Increasing the amount of vendors and in turn the number of items listed on your marketplace, will help to grow your userbase, which will lead to more sales.
But first you must identify and understand your target audience.
Once you have a clear picture of your audience, you can start to build a database of potential vendors that can be approached directly, via email campaigns, or by utilising the power of social media – joining groups, communities and forums or through paid social media campaigns.
A typical marketplace project will take up to 12 weeks to complete. Our approach starts with the Research and Product Discovery phase, before moving into User Experience (UX) and User Interface (UI), and finally into MVP Development.
But we don’t stop there. Unlike other providers, we will guide and support you as your business grows and challenges throughout your journey.
The short answer is that a custom marketplace development will depend entirely on the features and functionality required and how mature your current marketplace platform is.
The first step in our approach is always the Product Discovery stage, from which we will better understand your requirements and create a business roadmap forward with you.
Yes. Unlike ‘off the shelf’ marketplaces, we offer you the full support of our expert marketplace and agency team. From project managers, UX designers, digital managers, developers and even advice from our in-house marketing team, a full support system is in place for your marketplace business.
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