Vintage Roots

Custom WooCommerce site for organic wine suppliers Vintage Roots. With a redesign to showcase the company’s reputation and high quality wines.


They needed a high performance eCommerce site

Vintage Roots are an organic wine retailer who came to Code23 with a badly performing, theme based Magento website. 

Put simply, they wanted a new website to not only showcase the company’s reputation and high quality wines, but to also perform as a lead generation and sales conversion machine. 

Using our signature UX/UI and build strategy, we set to deliver…


The site was migrated from Magento to WooCommerce

UX and UI Design

After a UX workshop to gather requirements and ensure the best possible experience for visitors the user interface was designed to elevate the look and feel of the brand.

Custom WooCommerce Development

Their existing site was built on the Magento platform, so we began by migrating existing content over to WooCommerce. 

Optimised for SEO and lead generation

We built a resource hub to improve SEO performance and attract new visitors to the site. This included FAQs, downloadable resources and blog posts, all written with target customers and keywords in mind.

Higher conversion rate
Lower bounce rate
More new users

The Results are in...

Since launch, our work has transformed their website and business. Below are the comparable uplift in stats for the 12 months before our involvement, to the 12 months after. 

  • New users: up 32%
  • Conversion rate: up 144%
  • Revenue up 203%
  • Bounce rate down – 47%