Enterprise Level Wordpress

Why Big Businesses Are Using WordPress in 2020

Back in 2003, WordPress started as a simple blogging tool. Fast-forward 17 years, and it’s now the most popular website creation tool in the world. 

You might think it’s only smaller businesses and bloggers that use WordPress, but its scope has become much bigger in recent years. It’s now considered an enterprise-level Content Management System (CMS), adopted by an increasing number of large organisations and big brands around the world.

As the most popular publishing platform, it powers around 35% of the web, according to W3Techs*.  You’ll find some of the most recognisable brands are among this statistic a market share which is continuing to increase.

Source: W3Techs

In this article, we’ll cover why it’s a great option for big companies and give some pertinent examples. 

Examples of Big Companies That Use WordPress

Some prominent businesses that use WordPress include: 

  • Vogue
  • Sony Music
  • Microsoft News
  • Mercedes Benz
  • Sony Playstation
  • The Walt Disney Company 
  • BBC America
  • Big artists (Justin Bieber, Katy Perry, etc.)

These are just a few examples. You can find many more on the WordPress website showcase page. Or, if you’d like to know whether a particular organisation uses this platform? Check out this tool from IsItWP. Just copy and paste the website’s URL to find out if they have a WordPress site. 

Vogue – one of the many high profile brands with a WordPress website

WordPress on Steroids (aka Bedrock)

At Code23 we go above and beyond a regular WordPress installation. Our developers use a product called Bedrock for our WordPress installations. Bedrock is a WordPress stack or toolset used to install, configure, and manage WordPress with security and modern development practices in mind.

It improves the folder structure and security of WordPress sites. For example by not having your config files in the website root folder. It also enables proper dependency management of WordPress plugins and themes. Meaning our WordPress installations are more robust, secure and flexible than a standard WordPress installation.

Scepticism Surrounding WordPress

Some think that WordPress isn’t an appropriate platform for larger projects. The most common complaints include:

  • It’s free. How could a free platform possibly be any good for a well-established brand? 
  • It isn’t secure. The software is open-source, meaning that users can access the original code. Some believe that this threatens the security of its websites. 
  • It isn’t scalable. Big businesses might hesitate to use WordPress because they don’t think it can handle large audiences. 
  • It’s not fast enough – this has much more to do with the web hosting provider than the CMS.

Read on to see us dispel these myths and show you why the WordPress is a great platform for small, medium and large businesses of every type. 

Wordpress on laptop

It’s Easy to Use 

Although the platform is free, it offers a great user experience when it comes to making updates.  

Compared to some of the other enterprise-level content management systems like Sitecore, Adobe Experience Manager and Teamsite, WordPress has a much simpler workflow and user experience for content editors or other non-technical members of your team.

It’s also widely supported by a large global community of users. With many blogs, training materials and YouTube videos readily available. So the chances of finding information on Google or a support forum, on just about any issue is very high.

One of the best parts is its intuitiveness. You really don’t need to read a manual or learn how to use it from the experts. This will save your company from having to train employees on the software. 

It Lends Itself Well to Beautiful Designs 

Just because the software is open source and easy to use doesn’t mean the quality of the design is anything less than websites created on any of the big-name Content Management Systems. 

Some of the most elegant, user-friendly websites out there use WordPress. 

Although we don’t recommend using templates, there are many beautifully designed WordPress templates available should you choose to take that route.

It’s Secure

WordPress has had some security issues in the past, but its core software has never been more secure. Steps need to be taken to continually ensure its safety, but WordPress is one of the most secure platforms out there when setting up and maintained in the right way.

At Code23 we take numerous measures to build WordPress sites that are ultra-secure, and keep up-to-date with everything related to WordPress and website security. We have a range of tools at our disposal to do this. 

If you don’t have time to keep up to date with the latest security threats and plugins, Code23 can take care of this for you with our WordPress Maintenance Service.

It’s Scalable

Some of the biggest companies in the world depend on WordPress. Even though they receive millions of page views per day, they operate without any hiccups. 

With the right infrastructure and hosting, WordPress is highly scalable. It can serve tens of thousands of logged-in users at a time and deliver hundreds of millions of monthly page views.

According to BuiltWith WordPress accounts for 38% of the market share of the Quantcast Top 10K (these are the ten thousand most heavily trafficked website around the world), which goes to show WordPress is a major player.

Considering Using WordPress for Your Corporate Website?

You don’t need to invest in expensive, overly complicated web solutions for your commercial needs. WordPress is a powerful web content management system, suitable for all-sized companies.

If you need a beautifully designed WordPress site, optimised for speed, security and user experience, contact Code23. We also offer Maintenance Plans which give you complete peace of mind, leaving you free to run your business.

*Sources

https://kinsta.com/wordpress-market-share/

http://builtwith.com

https://w3techs.com/technologies/details/cm-wordpress

https://pro.builtwith.com/report/export/ce17e6f0-a905-467f-b57c-774691641ff8

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