What is a SaaS enabled marketplace?
SaaS enabled marketplaces bring together the features of SaaS (Software as a Service) platforms and multi vendor marketplaces. They bring software tools and resources to vendors to help them manage the day-to-day running of their businesses.
What are the benefits of a SaaS enabled marketplace?
SaaS enabled marketplaces provide a more seamless and user-friendly experience to both customers and vendors, as they embed additional software and services into their platforms. With a SaaS marketplace platform vendors will be provided with valuable resources and tools to help them become more efficient.
These types of marketplace platforms can offer a range of features such as invoicing, booking systems and customer support, which can help vendors streamline their sales and customer relationship management processes. By providing these resources, a SaaS marketplace can help vendors save time and effort, and focus on growing their business.
SaaS enabled marketplace examples
1. Treatwell
Treatwell is an online platform for booking hair and beauty appointments. It is a SaaS (Software as a Service) enabled marketplace that connects customers with salons and spas in their local area, allowing them to browse and compare different services, read reviews, and book appointments online. Customers can use the platform to find the best deals and promotions in their area, and salons and spas can use the platform to reach a larger audience and manage their appointments and schedules.
2. OpenTable
OpenTable is a popular online marketplace platform for finding restaurants, reading reviews, and making reservations. It began as restaurant reservation software in San Francisco, but later evolved into a Software as a Service Saas enabled marketplace that drives demand through consumer bookings. OpenTable is a leader in the industry and is widely used by consumers looking to make reservations.
3. UpWork
Upwork is a freelancing platform that connects businesses with freelancers and independent professionals for a wide range of services. It allows businesses to find and hire talented freelancers from around the world, and enables freelancers to find and bid on projects that match their skills and expertise. Upwork offers additional features and tools to help businesses and freelancers manage their work and collaborations, including a project management tool, payment processing, and communication functionality.
4. Airbnb
Airbnb allows people to list and book vacation rentals, apartments, and homes for short-term stays. It connects travellers with hosts who have properties available for rent. Users can search for and compare properties based on location, price, and other criteria, and can book and pay for their stays through the platform. Airbnb also offers a range of features and tools to help hosts manage their rentals and communicate with guests, including booking and payment management, messaging, and reviews.
5. Xeneta
Xeneta provides real-time ocean and air freight market data and analytics to businesses. It allows users to track and compare shipping rates and trends, optimise their supply chain, and make more informed decisions about logistics and transportation. Xeneta connects businesses with shipping carriers and service providers, and offers a range of features and tools to help users manage their shipping and logistics operations. These features include rate tracking, market analysis and route optimization.
Looking to build a SaaS enabled marketplace platform?
SaaS enabled marketplaces SEMs offer a number of benefits for both vendors and customers. They offer scalability, convenience, a wide range of products and services, personalised shopping experiences, and tools and resources to help vendors run their business more efficiently. These advantages make them an attractive option for both vendors and customers alike.