The Live In Care Company

Boosting on-site conversions through great UX design.


Outdated design did not appeal to the target audience

After many years of working in the healthcare industry, the founders of The Live In Care Company identified a difficulty in sourcing and retaining high-quality carers, support workers and PA’s. From that challenge, and a vision to do things better, The Live In Care Company was born. Their team is dedicated to providing highly experienced and skilled carers to create happy, reliable and positive experiences for both their clients and carers.

After launching the business, the founders noticed that although they were generating a good volume of traffic to their website, the website wasn’t converting that traffic into enquiries.

This was due to a variety of reasons, one of them being the outdated look and feel of the website, but more importantly it was not giving their potential clients the all important ‘trust factor’.


User focussed design and custom integrations

Code23 were tasked with building a user focussed website to replace the existing one. Through our discovery sessions and UX workshop, The Live In Care company outlined their expectations, whilst being guided by our experienced in-house design and development teams to set them on the right path to a successful launch.

During the UX workshop the idea of custom illustrations was tabled and became a running theme throughout the website. This, along with the need for more prominent CTA’s, was a key focus to achieve their goal of increasing conversions and giving their user’s a feeling of trust.

Taking the learnings from the discovery and UX workshop, the development team began building a custom WordPress website with integrations with third party tools like Zoho CRM and a complex third party carer management plugin that keep the business running day to day.

  • UX Design Workshop
  • Bespoke Illustrations
  • Custom WordPress Development
  • Content Management System (CMS)
  • Zoho CRM Integration
  • Carer Management Plugin Integration
  • Hosting and Maintenance
New users
Faster page speed

Increased leads from engaging UX Design and clear CTA’s

Since launching their new website the Live In Care Company have seen an increase in enquiries through the website, proving that bespoke, user focussed design is key when looking to maximise on-site conversions.
But it doesn’t end there. We are continuing to support The Live In Care Company through their growth, with a new SaaS platform to replace their third party carer management plugin currently in development with us.

  • New users +17.5%
  • Bounce rate – down 12 %
  • Conversions – up 238%
  • Page speed increase – 96 %