Funeral Partners

Increasing time on site by 200% –  With a site optimised for conversions.


They Needed to Automate Their Processes

Funeral Partners is the UK’s third-largest funeral services business managing over 175 funeral homes across the UK. 

They wanted to replace their existing multi site platform with a modern and flexible system, complete with a new UX design that provides a great user experience for visitors and better engagement across all the individual websites. 

The new website also needed to achieve the business goal of increasing conversions, and the clever folk at Code23 suggested the use of live chat and lead capture forms for this.

With the ultimate goal of raising the profile of their 70+ local brands, it was essential they had a new site optimised for SEO. For this, they needed to increase their quality score and domain authority and improve tracking to monitor the improvements.


A New platform to power over 100 funeral director websites

User Experience (UX) and Visual Design

We developed a brand new platform to power over 100 funeral director websites. Each one includes a new ‘funeral builder’ module, to allow customers to price their own funeral package, which is dead fun!

Using our brainy designers coupled with our custom UX design process we created a modern and contemporary feel to the multi-sites, which now takes into account their target audience and optimises the site to successfully funnel those customers through to conversion. 

The new platform not only looks great but performs as a lead generation machine, directing potential clients through the site and ending with clear calls to action options. Visitors can take the next step to their best ever funeral by making a call, sending an email or submitting a contact form.

As if that wasn’t enough! We also implemented conversion tracking to help work out how these users convert and from which pages they arrive at the site from. Enabling Funeral Partners to amplify the performance of their website.

The site was developed with fully responsive layouts, so works beautifully on desktop, tablets and phones. And includes subtle animation techniques to bring content ‘alive’ as the page scrolls.

Increase in Traffic
Time on site
Decrease in Bounce Rate

200% Increase in Time on Site

  • Total Sessions +39%
  • Total New Users +23%
  • Time on Site + 200%
  • Bounce Rate -23%

Code23 undertook a large redevelopment project for us, including the rollout of over 100 individually branded websites.

The overarching goals of the project were to improve:

  1. Our Flexibility & Control
  2. Customer Experience
  3. Transparency Around Pricing

All of which were delivered to an excellent standard, especially the new custom quote builder, which is industry-leading!

We look forward to continuing to develop these websites and build on the relationship with Code23 in future.

Great work team!