£86K of sales generated in first 8 months from Facebook and Instagram advertising.
London College of Style (LCS) needed to attract visitors to their new website and sell places on their online courses.
With a new website and brand new courses as yet un-launched, The LCS brand was virtually unknown outside of the London fashion industry. They only had a small audience on their social media channels and no email list.
So Code23 were tasked with setting up a campaign to build brand awareness, drive website traffic and sell online courses with social media advertising.
The Code23 marketing team setup Facebook and Instagram ad campaigns for 5 online fashion and styling courses. With course prices from £300 to £600 each, and brand awareness low, we set up ad funnels to target people at different stages of awareness.
Ad campaigns were launched for each course, targeted at new audiences of people based on their interests. Those taking an interest in the initial ads were retargeted with additional ads to build interest and eventually convince them to buy a course.
‘Their work on both our brand site, E-Learning platform and ongoing digital marketing has given us a real edge over our competitors, and I'm proud to call them our Digital Partners.’
ROI
Course sales
Increase in new visitors
- £86K Sales in first 8 months
- 10x ROI on Facebook Ad spend
- New website visitors up 87%
Over the first eight months running the campaigns, the ROI has stayed consistent, averaging 10x. £8.5K ad budget resulted in £86K revenue from course sales.
We run highly targeted ad campaigns, to audiences with very specific interests and demographics to ensure ad budget is spent effectively.
Our ad campaigns are continuously optimised to improve performance. We split test copy, imagery and audience targeting to constantly improve performance.