Digital Strategy

Our user research and digital strategy serviceswill help you to effectively connect with your audiencesand help you get the most from your new web project.

Our user research and digital strategy services will help you to effectively connect with your audiences and help you get the most from your new web project.

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Our first task will always be to make sure we have an excellent understanding of your organisation.

This helps us to effectively use our analytical software and thorough industry knowledge to create the best digital strategy for your business. As well as helping you to create and implement your digital strategy, we will make sure we provide long term support to maximise the needs of your business. Our long-standing expertise in the industry means we know what works best to get you exceptional outcomes.

01_

Strategic development plan

We provide a digital strategy roadmap which is designed to provide a clear, focused development pathway to help your organisation achieve its objectives.

02_

Persona development

By focusing on your intended users, we can help you to better understand the different potential user personas you may have. This will allow us to work with you to make effective design choices that maximise user potential.

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Consultation workshops

Our team of strategists will run consultation workshops with you. This creates effective collaboration to drive the project in the best direction and ensure we are creating the best digital strategy initiatives for you.

04_

Conversion Rate Optimisation (CRO)

Once your digital project is complete, we use ongoing CRO to ensure you get the best conversion rates possible. We have a wealth of knowledge of tried and tested techniques, including A/B split testing, to support this.

05_

Technology audits

For existing websites, we can look at the technology you use and see if improvements can be made by finding better frameworks. This auditing process helps us to find the easiest, fastest and most secure platform for your site.

06_

Competitor review

We create a gap analysis of your competitors. This allows us to effectively report on and implement the best ways to optimise your digital project, thus helping to give you the edge on your competitors.