WordPress started life as a blogging tool but has since grown into an extremely powerful and flexible Content Management System. Below are some of the benefits of using a WordPress powered website:
1) Manage Content Easily
This is one of the most important benefits of WordPress. With WordPress you can easily update the page whenever required. It saves time and money and in a couple of clicks you can easily add a new section, page, post, to your website. If you can use Word you can use WordPress.
2) Enhances Search Engine Optimization
To earn a better Google Rankings your site needs to be optimized. WordPress allows you to configure permalinks and edit your title tags and descriptions, so that you can more effectively rank in search engines. There is also a wealth of advanced plugins that help you maximise you SEO data for each and every page on your site.
One of the primary reasons for choosing WordPress is its extensible nature – there are loads of plugins that have been developed by the WordPress community which allow you to add lots of extra functionality to your site. These plugins can drastically improve your site in a variety of ways whether it’s through providing Twitter integration and displaying your best Flickr photos, or allowing you to create some slick animated effects, anything is possible.
4) WordPress is Open Source
WordPress has a very active community of users and developers committed to its development. New editions come out regularly and as well as making security fixes they also bring new useful features and improvements. It’s a flexible, adaptable tool that is fully scalable with your website as business grows (such as adding an integrated e-commerce system).
5) It’s Still A Fantastic Blog
WordPress is also a blogging tool so you can publish news articles that are automatically archived by month and visitors so your visitors can search for them. Also, your visitors can subscribe to every news item you write using a very simple technology called RSS that’s built into Internet Explorer, Outlook 2007 and many other popular software these days. That makes WordPress a great choice for running campaigns and promotions.
6) It Saves You Money
Using WordPress means never having to pay us, your web team, to do simple updates. You just login to your website with a password and start making edits.
7) Powerful Social Media Tool
WordPress as a social media tool is one of the top reasons most people love and use it as their CMS platform. There are 100’s of ways plugins can be used to link to almost every social network out there, including Facebook & Twitter. We can use these along with well-planned marketing campaigns to create a buzz or increase traffic to your site.
8 ) Embed Videos
WordPress has some excellent tools to allow the integration of YouTube or Vimeo videos directly within the content pages. Multiple videos can be automatically placed into a video gallery system and size and streaming settings can be configured directly from WordPress.