Understanding SEO to improve your Website rankings
Search Engine Optimisation is the process of undertaking a number of measures to ensure that your web pages offers you the best, or most optimised chance of getting as high of Google ranking as possible.
With business’s increasingly going online, SEO offers websites, the chance to get as high of ranking as possible. A high ranking will significantly increase visibility and so views and clicks on your page. This in turn creates the chance for more revenue, conversions and is overall better for your business.
There are a number of factors, which can affect SEO and increase or decrease ranking. One of the most important things is the speed of the loading time of the web pages. Faster loading pages mean surfers won’t click off your page, and Google’s crawlers can index your page easier. This can be easily achieved by some savvy web development.
Clear easy to read web pages also help. Large clear dark text is best and ensures none of your pages will be treated as spam by Google and achieve the best ranking. Clear paragraphs help with readability and also indexing, as do bullet lists.
IMG ALT attributes also are of consequence and aid pages in both real and SEO terms. This allows web surfers with images turned off and the visually impaired to see your site. Also search engines can’t index content, but can index IMG ALT attribute.
Your site should also include customised 404 error pages. Providing a link from these pages to another part of your site means users will perhaps click and stay on site. These pages are also positive for search rankings, and a good SEO company will help here.
Navigation links also aid both search engine movements around your site, as well as ensure it is easy for users to find what they wish. Ensure all your important info is also in the top part of your screen as it ensures people with smaller screens; don’t have to make the effort to scroll down. This also means that search engines index it quickly, which improves your chances of positive rankings.
Of course, this open and explanatory aspect should be used through all areas of your site. Ensuring that page titles are clearly labeled and explain what they are about helps surfers book mark and SEO index. The page’s title is one of the most important parts for SEO and should both contain your keywords and also look attractive. This provides for both purpose and function for surfers and search engine indexing alike.
This explanatory onus should continue into your URLs. If your URLs contain your keywords this also has a positive effect on your search engine rankings. If you have dynamic URLs with a number of variables, you will end up having issues with Google’s spiders and this will affect page rankings.